BMW has been creating the art car since 1975 as a global partner of Art Basel. This year they are presenting the 19th BMW art car by american conceptual artist john baldessari – And it’s set to race in January 2017.
The 19th BMW art car will be put to the test in a competition at the legendary 24 hours of daytona from January 28 to 29, 2017. Run by BMW team RLL, the car will be entered in the IMSA WeatherTech SportsCar Championship (IWSC).
John Baldessari is a legend of an entire LA art scene, and he has designed this BMW M6 GTLM with his famous artistic trademark – as minimalist. Working with just red, yellow, blue, green and his monochrome dots, he left his familiar graphic, saturated marks .He has captured the multi-dimensionality of the race car by taking into consideration each one of its sides. The most obvious reflections can be seen on the sides of the racing car, where the word fast has been added, transporting the power of the vehicle to the outside and making it visually accessible. on the other side, and image of the same car has been printed, generating a dialogue between two and three dimensionality.
Lovely stuff from Designboom