Lifestyle Category

Inside Bugatti’s Dream factory – Molsheim, France

Ok, So Bugatti are no longer in F1, but they were one of the original participants. And let’s not forget, it’s not like they have given up on speed. Here is a rare look inside Inside Bugatti’s production plant.
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Mercedes-AMG opens showroom in Tokyo

Located in Tokyo’s Setagaya district, the standalone dealership is focused around the Mercedes-AMG GT R, the latest addition to the sports car brand. With this new outlet in Tokyo, customers can experience the brand universe of AMG on two storeys, with the focus in the showroom exclusively around the models and themes of the brand. Continue Reading

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Lifestyle

Designer mashes F1 liveries with Football kits

Graphic Designer Thierry Courtois’ self initiated project is about ‘understanding the power of sports brands and sponsorship by making them work in an alternate sporting field.’ So would Manor Racing, McLaren-Honda and Renault F1 Team liveries fit in on a Saturday afternoon in the Premier League? Check out these kit designs to decide for yourself.
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Architecture, Art + Design

Circuit Paul Ricard’s new race centre is ideal for F1

With the French Grand Prix confirmed at Paul Ricard in 2018, the race centre is well worth a look. Situated alongside the Mistral Straight at Paul Ricard, the SRO Race Centre by MMC provides historic car owners with a hub from which to enjoy their cars in a stress-free environment… Continue Reading

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Architecture

Yes, Hermann Tilke also designed Yas Marina F1 circuit

Yas Marina was the second Grand Prix circuit to be completed in the Middle East after Bahrain. Tilke Engineers and Architects are about the only track designers Bernie Ecclestone will trust – and in some ways, you can understand why. Completed in late 2009, the state of the art circuit is a design masterpeice. Continue Reading

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Products

It’s arrived! McLaren launches the all-electric P1…

McLaren are a busy company. As well as trying to re-build their F1 team, there are talks of an acquisition by Apple, and now they have launched their first all electric P1 – ish… From 0 mph to top speed (and by top speed we are talking vey slow) in just two seconds, this model is unsurprisingly “the most compact car yet to wear the McLaren badge”. Continue Reading

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Architecture

Asymptote are the architects behind The Yas Hotel in Abu Dhabi

You won’t be able to miss the distinctive Yas Hotel at this weekend’s F1 World Championship decider in Abu Dhabi – The race track literally passes through the complex under a bridge linking the two towers of the hotel… Continue Reading

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Bikes

Gocycle is the e-bike influenced by F1 design & technology

Inspired by F1 high-performance and design, Gocycle is the first injection-moulded magnesium alloy bicycle in history. It’s the brainchild of Richard Thorpe, a former Mclaren Car design engineer. Continue Reading

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Sauber F1 Team’s factory & wind tunnel facilities in Switzerland

After a 9th place finish at Interlagos, Felipe Nasr’s Brazilian Grand Prix points ‘taste like victory’ for Sauber. To get a better idea of how the F1 team functions, we investigate their Swiss HQ and wind tunnel in all it’s glory. Continue Reading

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Red Bull Racing open up F1 Hall of Fame

After 12 years in Formula 1, Christian Horner has unvieled the Red Bull Racing Hall of Fame. Featuring cars from 2005’s Red Bull RB1 through to this year’s race-winning RB12, it’s a rare opportunity to see the collection of F1 cars side-by-side. Continue Reading

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