Spaces, Exhibitions & Events Category

Inside Bugatti’s Dream factory – Molsheim, France

Ok, So Bugatti are no longer in F1, but they were one of the original participants. And let’s not forget, it’s not like they have given up on speed. Here is a rare look inside Inside Bugatti’s production plant.
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Mercedes-AMG opens showroom in Tokyo

Located in Tokyo’s Setagaya district, the standalone dealership is focused around the Mercedes-AMG GT R, the latest addition to the sports car brand. With this new outlet in Tokyo, customers can experience the brand universe of AMG on two storeys, with the focus in the showroom exclusively around the models and themes of the brand. Continue Reading

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The new Porsche Experience Center in LA is now open

The sports car manufacturer is expanding its worldwide network of centres. On a site spanning 20 hectares, customers and fans can experience the Porsche brand up close and personal, from track days through to showroom tours. Continue Reading

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Sauber F1 Team’s factory & wind tunnel facilities in Switzerland

After a 9th place finish at Interlagos, Felipe Nasr’s Brazilian Grand Prix points ‘taste like victory’ for Sauber. To get a better idea of how the F1 team functions, we investigate their Swiss HQ and wind tunnel in all it’s glory. Continue Reading

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Red Bull Racing open up F1 Hall of Fame

After 12 years in Formula 1, Christian Horner has unvieled the Red Bull Racing Hall of Fame. Featuring cars from 2005’s Red Bull RB1 through to this year’s race-winning RB12, it’s a rare opportunity to see the collection of F1 cars side-by-side. Continue Reading

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P Zero World takes the Pirelli story to Los Angeles

How do you transform a brand’s products and identity into a brand experience? It seems like a tall order, but with P Zero™ World, Pirelli intends to achieve just this goal.   Continue Reading

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The Maserati pop-up suite at the Hôtel de Paris is fit for Fangio

At the famous Hôtel de Paris in Monaco, Maserati enthusiasts are able to spend the night immersed in the legacy of the Trident. The Maserati pop-up suite will be available until 30 September 2016… Continue Reading

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Gerry Judah unveils enormous spiked BMW sculpture for Goodwood Festival

British artist and designer Gerry Judah’s latest sculpture for the Goodwood Festival of Speed is a set of six giant steel spikes that curve upwards to the sky, supporting three historic BMW cars (+ slideshow). Continue Reading

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Alfa Romeo meet architecture in Museo Fratelli

A short trip from milan, in the italian city of legnano, is the ‘museo fratelli cozzi’. owned by alfa romeo, the facility houses a functional showroom and extensive automotive museum under the same roof. design was completed by buratti architetti, who utilized stark contrast to create a compelling interior experience. Continue Reading

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GP Extreme is the space motorsport fans dream of

The recently launched GP Extreme is an impressive new motorsport-themed venue in Dubai, complete with racing memorabilia, chill out areas and an F1 simulator. We spoke to the guys behind it to find out more. Continue Reading

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