Pirelli 2017 calendar is shot entirely in black and white by photographer Peter Lindbergh. The German photographer has labelled it “emotional,” stating that he aimed to “not shoot a calendar about perfect bodies but to capture the sensitivity and emotion, laying bare the souls of the women in the image, rendering more naked than a nude.” Continue Reading
How do you transform a brand’s products and identity into a brand experience? It seems like a tall order, but with P Zero™ World, Pirelli intends to achieve just this goal. Continue Reading
Pirelli’s relationship with F1 has been a hit and miss affair. However, they are setting out to change their reputation as the leading high performance tyre manufacturer with their latest P Zero’s. The new compounds have recently been tested at Autódromo do Estoril — home of Ayrton Senna’s first F1 win, and the Portuguese Grand Prix from 1984-1996. Continue Reading
F1 tech is pretty complex in all areas, and for 2016 Pirelli have introduced a new tyre compound – the ‘Ultra-soft’. They’ve made a short info-graphic style video that tries to shed some light on how it all fits in to the current set up. The animation is fun, and if it makes the cars go quicker, we’re all for it. Continue Reading
British designer Fraser Leid worked with Ferrari and Pirelli to create this stunning conceptual re-imagining of the road bike, with the twist of a Kinetic Energy Recovery System built into the frame.