Pirelli Color Edition tyres are now available, offering the exclusive possibility to customise each car vehicle by choosing among hundreds of tyre colours. Thanks to the experience in F1®,competitions – where the colouring of the tyres identifies the compounds – today Pirelli applies colour to road tyres as well to emphasise their sporty character and uniqueness. Achieving not only the extreme customisation of performance but also of style and design.
Pirelli 2017 calendar is shot entirely in black and white by photographer Peter Lindbergh. The German photographer has labelled it “emotional,” stating that he aimed to “not shoot a calendar about perfect bodies but to capture the sensitivity and emotion, laying bare the souls of the women in the image, rendering more naked than a nude.” Continue Reading
Along with the the new aerodynamic regulation changes, next year’s cars will lower lap times by around three seconds compared to 2016. The full range of wider 2017 tyres (including new tread patterns that will feature on their intermediate and wet compounds) were unveiled on Thusday in the Yas Marina paddock.
How do you transform a brand’s products and identity into a brand experience? It seems like a tall order, but with P Zero™ World, Pirelli intends to achieve just this goal. Continue Reading
Pirelli’s relationship with F1 has been a hit and miss affair. However, they are setting out to change their reputation as the leading high performance tyre manufacturer with their latest P Zero’s. The new compounds have recently been tested at Autódromo do Estoril — home of Ayrton Senna’s first F1 win, and the Portuguese Grand Prix from 1984-1996. Continue Reading
F1 tech is pretty complex in all areas, and for 2016 Pirelli have introduced a new tyre compound – the ‘Ultra-soft’. They’ve made a short info-graphic style video that tries to shed some light on how it all fits in to the current set up. The animation is fun, and if it makes the cars go quicker, we’re all for it. Continue Reading
British designer Fraser Leid worked with Ferrari and Pirelli to create this stunning conceptual re-imagining of the road bike, with the twist of a Kinetic Energy Recovery System built into the frame.