PR & Marketing Tag Archive

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Formula 1

MARTINI change livery at Interlagos in celebration of Felipe Massa

For his final home race at the Brazilian Grand Prix this weekend, Martini has dedicated its iconic logo to Felipe Massa.  Continue Reading

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Road Edition

Special Clio RS 16, inspired by Renault’s return to F1

To celebrate 40 years in racing, Renault Sport released a Clio concept over the Monaco Grand Prix weekend. While its design and colouring are a clear nod to their 2016 Formula 1 car, the real magic lies within. Continue Reading

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Products

Nike’s new Mercurial Superfly V is inspired by F1

You wouldn’t normally associate Nike and Cristiano Ronaldo with Formula 1, but the design principles of the latest Mercurial football boot are based on ‘the Science of Speed’. Continue Reading

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Formula 1

David Coulthard drives a Red Bull RB7 on Mars

Well, not quite on Mars but the Wadi Rum desert in Jordan, which was the setting for Mars in the 2015 Academy Award-nominated Ridley Scott movie, the Martian. The Red Bull Racing demonstration team once again put together an exciting show run which involved driving the 2011 Grand Prix-winning car through the length of Jordan, passing some incredibly scenic desert vistas and historical locations. Continue Reading

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Off Track

Daniil Kyvat presented with his own RBR bobsleigh ahead of the Russian Grand Prix weekend

Ahead of his home Grand Prix, it looks more like Daniil Kvyat was testing for the Winter Olympics rather than preparing for Sunday’s race. Daniil’s personalised bobsleigh was finished in the current satin-purple Red Bull Racing livery. Continue Reading

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Venues

Ferrari Land theme park to open near Barcelona in 2017

For those who can’t get to Ferrari World in Abu Dhabi, Ferrari Land will be opening in the Port Aventura theme park on the south coast of Spain in 2017. With a €100 million investment, the theme park will boast the tallest roller-coaster in Europe, and give visitors g-force thrills, with loads of F1 stuff! Continue Reading

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Red Bull Racing and Puma’s #Fastertogether campaign set to launch in London store

You can join in the ‘reveal’ party at Puma’s London’s flagship store from 5pm on Wednesday 17th Feb. There’s a chance to meet David Coulthard and win some of the new team kit too. For more info, head over to Red Bull Racing Continue Reading

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Off Track

Daniel Ricciardo tackles Bath’s Rugby forwards head on. Literally

In a unique test of power, man v F1 car, Red Bull Racing wanted (we think) to find out what was tougher – 8 of Bath’s Rugby team or Dan Ricciardo in an all-conquering 2012 Red Bull RB8. Using a specially designed scrum machine and a flat nose on the RB8, we end up seeing both sides engaged in battle.

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Off Track

Red Bull Racing’s winter testing

Max Verstappen takes winter testing to a new height in the Austrian mountains, using snow chains on a brand new set of Pirelli options.
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Formula 1

Williams FW36 F1 car for for 2014 season is dressed in Martini livery

Williams has officially launched its 2014 Formula 1 livery, with the legendary Martini stripes taking pride of place along the flanks of the FW36. The Williams’s deal is a boost for F1 with the Martini colour scheme a favourite amongst fans, even though the brand has not appeared in Formula 1 since it backed Lotus in 1979. Continue Reading

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