PR & Marketing Tag Archive

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Formula 1

MARTINI change livery at Interlagos in celebration of Felipe Massa

For his final home race at the Brazilian Grand Prix this weekend, Martini has dedicated its iconic logo to Felipe Massa.  Continue Reading

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Watches

Red Bull Racing and Tag Heuer release an exclusive set of watches

A first race win for the Red Bull Racing and Tag Heuer partnership last month, and then two new watches released at the Monaco Grand Prix – all in all it’s been a good month for the Formula 1 team. Bearing the blue and red colouring of RBR, these two steel-chronograph watches (one with a steel bracelet, and one with a textile one) are designed in true Tag Heuer style. Continue Reading

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Concept cars

Special Clio RS 16, inspired by Renault’s return to F1

To celebrate 40 years in racing, Renault Sport released a Clio concept over the Monaco Grand Prix weekend. While its design and colouring are a clear nod to their 2016 Formula 1 car, the real magic lies within. Continue Reading

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Products

Nike’s new Mercurial Superfly V is inspired by F1

You wouldn’t normally associate Nike and Cristiano Ronaldo with Formula 1, but the design principles of the latest Mercurial football boot are based on ‘the Science of Speed’. Continue Reading

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Show Runs

David Coulthard drives a Red Bull RB7 on Mars

Well, not quite on Mars but the Wadi Rum desert in Jordan, which was the setting for Mars in the 2015 Academy Award-nominated Ridley Scott movie, the Martian. The Red Bull Racing demonstration team once again put together an exciting show run which involved driving the 2011 Grand Prix-winning car through the length of Jordan, passing some incredibly scenic desert vistas and historical locations. Continue Reading

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Lifestyle

Daniil Kyvat presented with his own RBR bobsleigh ahead of the Russian Grand Prix weekend

Ahead of his home Grand Prix, it looks more like Daniil Kvyat was testing for the Winter Olympics rather than preparing for Sunday’s race. Daniil’s personalised bobsleigh was finished in the current satin-purple Red Bull Racing livery. Continue Reading

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Infiniti’s application process has begun for F1’s equivalent of The Apprentice

Infiniti’s Engineering Academy 2016 is a global search for the best and brightest engineering talent to work at Infiniti Motor Company and the Renault Sport Formula One Team. Continue Reading

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Ferrari Land theme park to open near Barcelona in 2017

For those who can’t get to Ferrari World in Abu Dhabi, Ferrari Land will be opening in the Port Aventura theme park on the south coast of Spain in 2017. With a €100 million investment, the theme park will boast the tallest roller-coaster in Europe, and give visitors g-force thrills, with loads of F1 stuff! Continue Reading

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Films

Watch a Drone race a McLaren on a Dubai street circuit

We have been hearing a lot more about Drone racing over the last few months and now the first ever World Drone Prix is set to take place from 7-12th March. To promote the event in true Dubai style (spending big money) a McLaren P1 competes against a drone through the city streets. Guess who wins…

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Red Bull Racing and Puma’s #Fastertogether campaign set to launch in London store

You can join in the ‘reveal’ party at Puma’s London’s flagship store from 5pm on Wednesday 17th Feb. There’s a chance to meet David Coulthard and win some of the new team kit too. For more info, head over to Red Bull Racing Continue Reading

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