renault-twizy-sport-f1-electric-side

Road Edition

Renault Twizy Sport F1 concept

Renault gets creative and ambitious with its latest efforts to realize a a souped-up electric city car. The Twizy Sport F1 is designed to crank up the performance of your average electric car with its kinetic energy recovery system (KERS), similar to that used in its formula 1 race cars. Continue Reading

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Photography

McLaren P1 images released ahead of Bahrain F1 Grand Prix

McLaren Automotive has released a selection of further stunning images of its next generation ultimate supercar, the McLaren P1™, as part of the build up to the opening of the new McLaren Manama showroom over the 2013 Formula 1™ Gulf Air Bahrain Grand Prix programme. Continue Reading

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renault-f1-factory-car

Photography

Inside Renault F1 Team’s Factory with Benedict Redgrove

Formula 1 is the pinnacle of automotive design and technology. Photographer Benedict Redgrove captures the clean and minimalist working environment from Renault F1 Team Factory. Continue Reading

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Off Track

Lotus F1 Team and Ridley Scott Associates 2013 F1 Season Trailer

What better way to launch an F1 season than with a short film created from Ridley Scott Associates. It’s nice to see Lotus F1 team getting involved with creative direction. Continue Reading

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Photography

Caterham F1 Factory

It’s always amazing to see the level of detail inside Formula 1 team factories a Caterham is no different. Continue Reading

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Venues

Looking back at Marussia Virgin Racing F1 branding

Artist Tavis Coburn worked with London based advertising agency Poke to deliver a suite of images to co-inside with the agency brand strategy positioning for Marussia Virgin Racing F1 Team with new harmonised values, tone of voice and a combined, flexible logotype & word marque. Continue Reading

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