Formula 1 is the pinnacle of automotive design and technology. Photographer Benedict Redgrove captures the clean and minimalist working environment from Renault F1 Team Factory. Continue Reading
With the 2013 F1 Season opener on Sunday, British parents looking to make the next Charles Pic and Giedo van der Garde (or Lewis Hamilton) have a new option with Caterham’s low-cost karting championship. Continue Reading
What better way to launch an F1 season than with a short film created from Ridley Scott Associates. It’s nice to see Lotus F1 team getting involved with creative direction. Continue Reading
Months after sebastian vettel claimed his third consecutive world championship with the 2012 RB8, infiniti red bull has introduced their latest race car, with which they hope to win their fourth successive championship this upcoming 2013 season. You can see how much effort is put in by the team in this video at the factory.
Mercedes-AMG and Cigarette Racing (AMGCR) have launched their latest collaboration at the Miami International Boat Show. The 38-foot Top Gun Cigarette Racing hull is powered by an AMG electric drive pumping out 2,220 horsepower (1,656 kW) and 2,210 ft-lb (3,000 Nm) of torque for a top speed in excess of 100 mph (160 km/h or over 86 knots). Continue Reading
Artist Tavis Coburn worked with London based advertising agency Poke to deliver a suite of images to co-inside with the agency brand strategy positioning for Marussia Virgin Racing F1 Team with new harmonised values, tone of voice and a combined, flexible logotype & word marque. Continue Reading
Both founded in Great Britain in 1948 and known within their respective industries for their attention to detail and lightweight performance products, Lotus and Condor are steeped in heritage and racing history, shaped by medals, honours and World Championship titles. Continue Reading