Inside Renault F1 Team’s Factory with Benedict Redgrove

Formula 1 is the pinnacle of automotive design and technology. Photographer Benedict Redgrove captures the clean and minimalist working environment from Renault F1 Team Factory. Continue Reading

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Vettel replicates Red Bull Stratos helmet for Australian GP

Sebastian Vettel paid tribute to Felix Baumgartner’s unbelievable Red Bull Stratos jump by replicating his helmet design in Melbourne.

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Go Karts

Caterham F1 Team launches a new, affordable Kart Championship

With the 2013 F1 Season opener on Sunday, British parents looking to make the next Charles Pic and Giedo van der Garde (or Lewis Hamilton) have a new option with Caterham’s low-cost karting championship. Continue Reading

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Lotus F1 Team and Ridley Scott Associates 2013 F1 Season Trailer

What better way to launch an F1 season than with a short film created from Ridley Scott Associates. It’s nice to see Lotus F1 team getting involved with creative direction. Continue Reading

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Art + Design

The $144,000 F1 racing simulator

The design team at International FMCG International have been creating Formula 1 experiences from both full and half size simulators for years, and now they are bringing the experience to your home in the most realistic package available. Continue Reading

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Formula 1

Infiniti Red Bull Racing launches 2013 RB9 F1 car

Months after sebastian vettel claimed his third consecutive world championship with the 2012 RB8, infiniti red bull has introduced their latest race car, with which they hope to win their fourth successive championship this upcoming 2013 season. You can see how much effort is put in by the team in this video at the factory.

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AMG + Cigarette Racing build the world’s fastest electric boat

Mercedes-AMG and Cigarette Racing (AMGCR) have launched their latest collaboration at the Miami International Boat Show. The 38-foot Top Gun Cigarette Racing hull is powered by an AMG electric drive pumping out 2,220 horsepower (1,656 kW) and 2,210 ft-lb (3,000 Nm) of torque for a top speed in excess of 100 mph (160 km/h or over 86 knots). Continue Reading

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Caterham F1 Factory

It’s always amazing to see the level of detail inside Formula 1 team factories a Caterham is no different. Continue Reading

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Looking back at Marussia Virgin Racing F1 branding

Artist Tavis Coburn worked with London based advertising agency Poke to deliver a suite of images to co-inside with the agency brand strategy positioning for Marussia Virgin Racing F1 Team with new harmonised values, tone of voice and a combined, flexible logotype & word marque. Continue Reading

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Art + Design, Bikes

Condor for Lotus – Project Type 1 LC

Both founded in Great Britain in 1948 and known within their respective industries for their attention to detail and lightweight performance products, Lotus and Condor are steeped in heritage and racing history, shaped by medals, honours and World Championship titles. Continue Reading

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